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25 High Impact Marketing Strategies for Insurance Agents

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BROKER INFORMATION

Looking for ways to protect your base? Focused on your own employer groups and don't have time to get involved with voluntary benefits or software implementation? We can set your firm up to participate in leads that are provided which result in your client implementing either. You can take all the credit, all the commissions offered under the program, and none of the responsibility. We offer prestige, protection and premiums to agencies we select to work with.

Submit your application here;
www.thebenfitnetwork.com/application.htm

Do not call law, CAN-SPAM Internet Marketing Law, No Soliciting Signs, Do Not Fax, Gee, is it any wonder that it is tough to talk to prospects in this day and age?

These programs were put in place because in the information age, PUSH marketing is dying. The new trend (and actually much more profitable trend) is PULL marketing. Let the prospects come to you by becoming an expert or trusted source for information. We have developed a solid pull strategy that will attract clients that are searching for voluntary benefits and ask that you contact them.

Should this be the only strategy that you employ this year? No, but it definitely should be one of your arrows in your quiver. Here’s why;

Problem;
Your options for contacting businesses are limited.
If you are not careful with e-mail marketing, you can get into big trouble.
Advertising is a black art. I believe Henry Ford once said that “50% of all advertising is wasted.
The problem is knowing which 50%.”

Solution;
We have developed a “watering hole” for HR managers looking at voluntary programs.
They come to us.
We offer them a free resource that may help them with their job via our monthly newsletter.
We keep them.
If they want to contact an expert, the inquiry is routed exclusively to you.

Why The Benefit Network;

We have an established site that has good rankings.

We continue to develop ways to market cost effectively.

Experience - we have put together an effective "pull strategy" for marketing. Inquiries that come to our site are looking for information to make a purchase decision.

Stability - Brokers that sign up with The Benefit Network are generally more seasoned and have made a commitment to the market. They have agreed to maintain acceptable standards of customer service backed by third party surveys.

Prestige - Brokers want to be sure that they are offering the best products for the best value. We don't dictate what carrier you are assigned, we believe that since offerings vary from state to state (often even with the same carrier) that a local agent is best qualified to assist the prospect. You must be licensed with one voluntary carrier
since all inquiries will be on voluntary products.

Protection - You control the enrollment, you control the commissions, you are in complete control of your account. We simply charge an annual subscription and you collect all inquiries from your zip codes as long as you maintain quality standards.

Profits - For most agencies, your "break even" is one deal per year. If you continue
to run an "offline" marketing campaign to complement our "online" campaign, your return can be substantial.

Benefits;
We don’t charge per lead.
We are advertising for you 24/7 365 days a year.
You do not have to manage a website (no monthly fees, no security or virus issues for
you)
Your investment is approximately the cost of decent web site design.
If you have a website, you can link to the page an offer additional value to your clients.
Your investment is approximately the cost of monthly decent pay per click campaign.
(and you get our service for 12 months)
You don’t need to publish a monthly newsletter, you automatically get plugged into this resource as a subscriber to our program.
You can co-opt offline marketing fees. Since the inquiries are exclusive you can share
the cost of a newspaper ad (they are still legal!) with another agency even if they are
a competitor.
You get access to professionally designed post cards to keep your target list warm and
drives them to the web site.
If you have done post card marketing you know that consistency is important, but few
people will actually call you. Today many will use the web to research.
We have developed a system that drives people to the web and harvests the interested
parties and “waters” those prospects that aren’t quite ripe for later harvest.
It is all turnkey and can be done in conjunction with other programs that you are doing.

Find out why should you send a professional newsletter to your clients, customized with your company name, contact information and logo! Click Here for the answers!

Submit your application here;
www.thebenfitnetwork.com/application.htm

We can work with your firm to establish a tighter relationship with your clients and allow you to provide more services and increase your revenue stream. Call or email us to determine if we are right for your agency or submit an application. (additional details are on that page.)

Find out why should you send a professional newsletter to your clients, customized with your company name, contact information and logo! Click Here for the answers!

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Free Report to Help You Build Your Network

If you don't have a network, you don't have a business. Nothing is more important than making sure that those in your network know who you are and know what you do. And the faster you build your network, the faster your business grows.

To get your free copy of our report, "Instantly Add 50 People to Your Network," just fill in your name and email in the simple form below. When you get the report you'll also be automatically added to our FREE monthly email newsletter, The Benefit Report, with valuable ideas suitable for forwarding to your clients. Each edition comes with an unsubscribe link, test drive it for free.